Bing At Christmas - Album Campaign
Client: DECCA
Agency: Monument Media
Bing At Christmas was a huge release, and DECCA’s key Christmas release - and we all know why!
Bing Crosby is synonymous with Christmas, with White Christmas even being the highest selling single of all time!
With all of that in mind, we know that the campaign for such a landmark release would have to be huge - from album artwork, to lyric videos, to music videos, to TVCs, to mini-docs, to social media tools, to karaoke videos, to Out of Home assets - hundreds of deliverables were produced to support this release, all coordinated around a strict delivery schedule…. which sometimes had some ‘can we get this new deliverable by EoP?’ style requests added at the last minute!
Happy to report the schedule was made to accommodate tall these additional request, and all requested assets were ready when the campaign needed them!
