Brian Wilson 'At My Piano' Album Campaign
Client: DECCA
Agency: Monument Media
For this delicate and stripped back album, which consists of piano recordings of Brian Wilson’s classic material, the campaign incorporated a wide range of content - some of Brian’s archive material, new footage, and some very evocative library material.
All of this was brought together to create an unfussy campaign, which reached beyond the audience that experienced this material back in the day, and crossed over to feature on Pitchfork, and in other enthusiast outlets.
As such, the campaign was broad and covered many social media channels - resulting a deep bench of deliverables that could be deployed on a rolling basis, from announcement through to reviews..