DEWALT POWERSTACK - Worldwide Launch Campaign

Client: Stanley Black & Decker

Agency: Parlourwood

For the worldwide launch of DEWALT’s breakthrough POWERSTACK battery technology I worked with Parlourwood’s team to schedule, shoot, build, render and export a wealth of materials - taking the worldwide marketing campaign from teasing the product, to influencer events, to US launch, and then rollout of materials to local markets around the world.

The images and videos on this page represent only a fraction of the thousands of deliverables that were created - across multiple formats, in a multitude of languages.

My work on the campaign was in excess of six months, covered shoots in multiple countries, and involved creation of high-end GFX renders & print materials - I couldn’t be prouder of the results, and hopefully this is the first collaboration of many with Parlourwood!