Dua Lipa - Social & OOH Campaigns

Client: Warner Records

Agency: Monument Media

These Out of Home and Social Media campaigns for the Grammy winning Dua Lipa started with campaigns for the hit singles Don’t Start Now and Physical, and then to support her album, Future Nostalgia.

Using the music videos, filmed performances and packshots as raw materials we built the entire campaign’s worth of tools - IG ads, YouTube bumpers, GDN banners, OOH materials. Everything’s construction was planned in a huge spreadsheet I built… (with quite a few last minute additions too!)

After Future Nostalgia was released there were then additional Social and OOH campaigns for the massive singles ; Break My Heart, Hallucinate, Levitating & Fever.

However, the fun didn’t stop there, as there was then the Club Future Nostalgia Remix album, the Studio 2054 livestream concert, and finally the Future Nostalgia: The Moonlight Edition. All in all it was two glorious years of Dua Lipa!

Building these many thousands of assets was a task that required quick turnarounds, complex coordination between departments and artist management, and necessitated many rounds of detail oriented reviews - but the results speak for themselves!

From billboards in LA, to multiple Spotify Home Page Takeovers, to London Underground posters, to every major screen in Times Square!

Below is just a selection of some of these materials - but should give a taste of the campaigns.