Elvis - 'Christmas with the RPO' - TVC
Client: Sony Music
Agency: Monument Media
This Elvis release was a Christmas collaboration with the Royal Philharmonic Orchestra - as you can expect it was a huge cornerstone of the Christmas release schedule!
The TVC was created to incorporate and house archive material of Elvis, creating a piece that’s nostalgic, but also modern.
In addition to the main TVC the release demanded social cutdowns, YouTube bumpers, IG content - the works! Planning and coordinating these materials was all about pre-planning and reducing the need for additional renders.