Heineken - Dr Shop Campaign

Client: Heineken
Agency: Monument Media

Heineken requested an attention grabbing way to communicate tips and tricks to their retail partners - and we came up with Dr. Shop!

The video series is an off-kilter riff on makeover shows, crossed with The Office - Dr Shop thinks his absurd ideas are great, whilst our brow-beaten shopkeeper (and the audience) know that simple changes and common sense are the way forward.

In short - don’t be like Dr. Shop!

The videos are fun, comical and absurd - guaranteed to stick in your mind, and great at communicating the Heineken retail tips.

For authenticity these videos were all shot on location in one of Heineken’s ‘Star Partner’ shops… so the shops were open for the entirety of the shoot time! It was certainly a sight to see schoolkids cram into the shop on their lunch break, only to be confronted by Dr Shop DJing a rave with lasers and smoke machines!

The videos were so successful, they even got coverage in Talking Retail - so perhaps one day Dr. Shop will return!