JoHN SMITH’S #PUBLIFE CAMPAIGN
Client: Heineken / STIR
Agency: Monument Media
Building on our previous Dr. Shop campaign for the wider Heineken group, we constructed a new scripted series for the John Smith’s specific #Publife campaign.
Each episode focuses on removing an essential element from a pub, and replacing it with something modern and ludicrous - with the take-away being ‘it wouldn’t be a pub without [traditional item] , and it isn’t a pub without John Smith’s.
These videos are all very absurd, and our actors had a lot of fun performing such absurd scenes - best of all, the wide audience of press, landlords and consumers loved the videos!
