MARISHA WALLACE - ‘Tomorrow’ album campaign
Client: DECCA
Agency: Monument Media
The campaign for Marisha Wallace’s Tomorrow album was all about big, bold, flavours and textures - an aesthetic which was carried through the album artwork, performance videos, social media clips, and TV ad campaign.
All in all there were many hundreds of assets created, all featuring wonderful colour and styling - fresh, vibrant & beautiful!
In addition to the complexity of deliverables needed for the campaign, it was agreed that every asset go through several rounds of artist management approval - meaning that all post-production had to be meticulously planned and scheduled in order to feed the rolling campaign’s needs.
It was a really fun challenge, and the care and precision this approach generated can really be seen in the consistency of aesthetic across these materials.