Matt Cardle - Album Campaign
Client: Sony Music
Agency: Monument Media
For this Matt Cardle music video & album campaign we constructed a wide array of bespoke lighting pieces of staging, allowing us to use a controlled colour palette across all scenes.
Water and other practical special effects (such as a paddling pool full of milk!) were also used to give this high-gloss studio shoot some real power.
In addition to the music video, the campaign also included BTS content, album artwork, photography, social media deliverables - the works!
