Morrisons - For Farmers

Client: Morrisons

Agency: Monument Media

Role: Producer & Director

In October 2015 Morrisons launched the ‘For Farmers’ imitative and became the first UK retailer to create a range where part of the retail price of the products goes directly back to farmers.

To communicate the farmer’s stories myself and the good folks at Monument Media travelled all over the UK (to the very tip of Scotland!) shooting at four farms, each specializing in one field of production. I learned so much about a farmer’s life over the course of these shoots, and I think this discovery certainly shows through in the videos!

In addition to the four main videos we produced versions for social media, packets of stills for the press, and much more - the launch of the scheme was a huge success, as well, so it was very nice to know that my work went some way to helping the people in each of these four videos.

THE BARRACLOUGH FARM

THE VANCE FARM

THE COOK FARM

THE CHRISTIE FARM