Santander - Plan Smart & Control Your Cash

Client: Santander

Agency: Monument Media

Role: Producer, Director & Writer


I wrote, directed and produced these five videos for Santander’s ‘Plan Smart and Control Your Cash’ campaign - a quite delicate subject, as these videos were to concern personal debt management.

With that in mind it was a no-brainier to get the perpetually cheerful Gaby Roslin to deliver these scripts - adding a softness and personal quality to what could be quite cold & hard messaging.

Couple Gaby’s energy with some clean GFX that used direct semiotics to hammer home the message, and you’ve got five engaging and informative videos!