Thank You Day – ‘Don’t Stop’ Campaign
Client: Thank You Day Charity
Agency: Monument Media
Role: Producer & Director
This unique charity single was recorded as we shot the music video - meaning it’s part document of the recording event, and part music video! (It was also a dream come true to work in the iconic Abby Road Studio!)
This new cover of Christine McVie (Fleetwood Mac)’s ‘Don’t Stop’ features an all-star line up of talent: ‘The Feeling’, ‘Sophie Ellis-Bextor’, ‘Jamie Cullum’, the chorus of the West End hit Everybody’s Talking About Jamie & more!
The single was released in support of the national ‘Thank You Day’ on July 4th, 2021 where people said ‘Thank You’ to care workers, family, partners - whoever helped them through COVID-19.
In addition to the main music video, there were specially shot materials for social media, with people and celebrities saying ‘Thank You’, lyric videos, cutdowns, and more!
