The Shires 'Accidentally On Purpose' Album Campaign
Client: DECCA
Agency: Monument Media
For ‘Accidentally on Purpose’ UK Pop-Country royalty, The Shires, wanted to reach a new audience, pushing a more ‘pop’ aesthetic - which meant planning the entire album campaign, music promo, performance videos & social materials all had to reflect this look.
To achieve this we shot the ‘Guilty’ music promo in LA for three days, with a local production crew organized by Divi Crockett, with additional time spent shooting additional campaign material with the artists. All in all there were hundreds of deliverables!
Supplemental to this, we had additional shoots with talent when back in the UK for TVCs, additional studio social assets, etc. - all tying into the theme of ‘Accidentally on Purpose’ - so much so that some TVCs were broadcast upside down, back to front, and with intentional glitches - suffice to say I was on the phone to Clearcast a fair bit about that!
ALBUM & SINGLE ARTWORK
TEASER TVCs
‘TRADITIONAL’ TVCs
‘Accidentally on Purpose’ TVCs
